How to Create a Website That Makes Prospective Renters Fall in Love with the Property
Gone away has the times of looking at properties in person. It was so much easier when that was the case. You could let your home speak for itself. However, now that everything is moving more towards the digital world and people are first viewing homes online, it is important to create a website that will let people fall in love with the property before they even see it in person. Below you will find some tips on what prospective renters look for on websites before making the decision to view the home in person.
Help Them Visualize With Words
Any random rental website can describe a home in the simplest of manners. Therefore, instead of writing about the property in a generic way, such as “3 bedroom home with central heat and air”, you should go into more detail. This is your opportunity to get their attention and make them fall in love at the same time. This means you need to be descriptive. Go for something along the lines of “This large ranch style home is centered on 3 acres with a pond, it also includes 3 spacious bedrooms a half bath and a master bath complete with an oversized Jacuzzi tub.” The most important thing is to be honest. Highlight the best features the home has and use descriptive words. However, don’t add extra features to get people to come look at it, because this can make you seem untrustworthy.
Photos Speak Louder Than Words
Yes, words are a necessity when it comes to websites, but what works even better than words? That’s right, pictures. Make sure you include pictures of your property that show all its great assets. Take pictures of anything that comes included in and around the neighborhood such as playgrounds or golf courses, include pictures of pets if you allow them, make sure you add pictures of the neatly kept grounds, and make sure the interior of the property is fully furnished so that prospective renters can visually see how big the space is. Sometimes, it is best to hire an interior decorator and a professional photographer to make sure everything is perfect before you post pictures to your website.
Make Sure Your Site is Easy to Navigate
Nothing turns off a prospective renter like a confusing website. Therefore, you need to make sure your website is easy to navigate and that people don’t have to bounce around from page to page trying to find your contact information and information about the property. If they can’t find what they are looking for on the first few tries, they will leave your property’s site all together.
If you are having trouble creating a website or managing your property, don’t worry. There are people out there who can help you with this. Benefit National Property Management helps people in the California area better manage their properties. If you need help, feel free to contact them today!